{"title":"'Ula'ula Fish Company x Kona Brewing Hawai'i","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur newest merchandise collection is here, featuring ‘Ulaʻula Fish Co., a Hawaiʻi-based company founded by Big Island fisherman Jeff Silva. For nearly two decades, Jeff has been supplying Kona Brewing with fresh fish, building a strong relationship rooted in quality and sustainability.\u003c\/p\u003e\n\u003cp\u003eThis partnership is a reflection of our commitment to laulima, the Hawaiian value of many hands working together. We are proud to support sustainability efforts and community partnerships that uplift local fishermen and strengthen our connection to the ocean and ʻāina.\u003c\/p\u003e","products":[{"product_id":"ulaula-meleiwa-tshirt","title":"'Ula'ula Mele'iwa T-shirt","description":"\u003cp data-end=\"394\" data-start=\"0\"\u003eMeet the newest addition to our collaboration between \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKona Brewing Hawaiʻi\u003c\/span\u003e\u003c\/span\u003e x \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eʻUlaʻula Fish Co. \u003c\/span\u003e\u003c\/span\u003e— a Hawaiʻi-based company founded by Big Island fisherman Jeff Silva. Aptly named after Jeff’s boat (itself named for his daughter), the Meleʻiwa shirt reflects a story rooted in family, the ocean, and nearly two decades of supplying fresh catch to Kona Brewing.\u003c\/p\u003e\n\u003cp data-end=\"394\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"684\" data-start=\"396\"\u003eThe front graphic shows Jeff on his boat in a true hanapaʻa moment, battling a powerful ahi against a vivid Kona sunset. Finished with a subtle back logo, the design captures the spirit of life on the water — perfect for early mornings offshore, long days at sea, or a well-earned pau hana.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"elementToProof\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e100% Airlume combed and ring-spun cotton\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cspan\u003ePre-shrunk\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003eMachine Wash Cold\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cspan\u003eTumble Dry on Low or Hang Dry\u003c\/span\u003e\u003c\/div\u003e","brand":"Kona Brewing Hawaii Retail","offers":[{"title":"S","offer_id":47782883721434,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47782883754202,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47782883786970,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47782883819738,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":47782883852506,"sku":null,"price":41.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":47819121524954,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/8477\/5898\/files\/MeleiwaShirt_2.jpg?v=1777481218"},{"product_id":"ulaula-upf-long-sleeve","title":"'Ula'ula Dry Fit Long Sleeve","description":"\u003cp data-start=\"0\" data-end=\"346\"\u003eBuilt for the elements and tested where it matters most, this Long Sleeve Performance Shirt is the next evolution in the Kona Brewing Hawaiʻi x ʻUlaʻula Fish Co. collection. \u003cmeta charset=\"utf-8\"\u003eFeaturing Kona Brewing Hawaiʻi and ʻUlaʻula branding on the front and back, plus bold sleeve graphics. \u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"346\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"348\" data-end=\"658\"\u003eConstructed from high-quality Sport-Tek dry fit material, it delivers lightweight breathability with UPF 50 sun protection to keep you covered under the harshest conditions. The fabric stretches naturally with your movement and approved by fisherman Jeff Silva himself, this piece was made with real days on the water in mind.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"983\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003eMachine Wash Cold, Delicate Cycle (inside out preferred)\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003eUse Mild Detergent, Avoid Fabric Softener and Bleach\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cspan\u003eTumble Dry on Low or Hang Dry For Best Results\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cspan\u003eDo Not Dry Clean\u003c\/span\u003e\u003c\/div\u003e","brand":"Kona Brewing Hawaii Retail","offers":[{"title":"S","offer_id":47818630824154,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47818630856922,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47818630889690,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47818630922458,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":47818630955226,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/8477\/5898\/files\/Ula_SportTek_2.jpg?v=1782778802"},{"product_id":"ulaula-waterflague-upf-short-sleeve","title":"'Ula'ula Waterflague UPF Short Sleeve","description":"\u003cp data-end=\"414\" data-start=\"0\"\u003eWith UPF 40 protection, this short sleeve shirt helps shield you from the sun while staying light, breathable, and easy to wear all day. Sitting right between a casual tee and performance wear, it brings together comfort and function in a way that feels natural both on and off the water. \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKona Brewing Hawaiʻi\u003c\/span\u003e\u003c\/span\u003e x \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eʻUlaʻula Fish Co.\u003c\/span\u003e\u003c\/span\u003e branding on the front and back tie it all together with a clean, authentic finish.\u003c\/p\u003e\n\u003cp data-end=\"414\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"637\" data-start=\"416\"\u003eThe custom waterflague pattern runs throughout, featuring ahi in motion, the Big Island, and the Kona Brewing Hawaiʻi gecko woven into the design. It is a subtle but detailed nod to the lifestyle and place that inspired it.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNOTE: For the best fit, size up if you want a more comfortable and relaxed feel.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"elementToProof\"\u003eMachine Wash Cold, Delicate Cycle (inside out preferred)\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003eUse Mild Detergent, Avoid Fabric Softener and Bleach\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cspan\u003eTumble Dry on Low or Hang Dry For Best Results\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cspan\u003eDo Not Dry Clean\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementToProof\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Kona Brewing Hawaii Retail","offers":[{"title":"S","offer_id":47818964893914,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47818964926682,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47818964959450,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47818964992218,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":47818965024986,"sku":null,"price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/8477\/5898\/files\/Ula_Camo_Poly_1.jpg?v=1782778681"},{"product_id":"ulaula-waterman-hat","title":"'Ula'ula Watermen Hat","description":"\u003csection data-turn=\"assistant\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-16\" data-turn-id=\"request-WEB:0abea79e-92bc-4072-8c18-61526ec4619f-7\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"8bd34bc2-cbd7-4d2b-a36c-8c99394bffc3\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-end=\"274\" data-start=\"0\"\u003eBuilt for life in and around the water, the \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKona Brewing Hawaiʻi\u003c\/span\u003e\u003c\/span\u003e x \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eʻUlaʻula Fish Co.\u003c\/span\u003e\u003c\/span\u003e Watermen Hat is designed to go wherever the day takes you. Made with saltwater-safe materials, it is ready for everything from early morning runs offshore to quick dives and long days under the sun without missing a beat.\u003c\/p\u003e\n\u003cp data-end=\"274\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"525\" data-start=\"276\"\u003eThe pattern is a fresh take on the Meleʻiwa design also seen in the collection’s t-shirt, featuring Jeff and his boat. It carries forward the same story of time on the water, connection to place, and the lifestyle that inspired it all.\u003c\/p\u003e\n\u003cp data-end=\"525\" data-start=\"276\"\u003e \u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"789\" data-start=\"527\"\u003eFinished with branding on the front, back, and under the bill, this hat blends function with thoughtful detail. Durable, lightweight, and built to handle the elements, it is the kind of hat you do not have to think twice about bringing along. Throw it on and go.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Kona Brewing Retail","offers":[{"title":"Mele'iwa","offer_id":48125051175130,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"Waterflague","offer_id":48125051207898,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/8477\/5898\/files\/Ulaula_Hats_3.jpg?v=1777490146"}],"url":"https:\/\/shop.konabrewinghawaii.com\/collections\/ulaula-fish-company-x-kona-brewing-hawaii.oembed","provider":"Kona Brewing Hawaiʻi | Retail","version":"1.0","type":"link"}